FPA East Bay April NexGen Hosted Event - FPA of the East Bay
(925) 778-1165 eastbayfpa@gmail.com

Date(s) - April 26, 2023
5:00 pm - 8:00 pm


Practical & Tactical Branding for Finance Professionals





Presented by: Warner Johnston

A good brand is essential to your professional and commercial success in today’s virtual and digital world. Not only does a good brand convey authenticity and trust, but it also leads to repeat business by allowing you to raise awareness, build your network, and stimulate demand. Join FPA on Thursday, April 27th, as we sit down with PR & Branding Expert Warner Johnston to discuss the four components of branding and ways to refresh your positioning, design, assets, and promotion. If you are just starting or looking to update your brand, this event is for you. What You Will Learn: The four components of branding Ways to refresh and add value to your brand (personal and commercial)

Happy Hour
5:00pm to 6:00pm

Speaker presentation
6:00pm to 6:30pm

Networking/Speaker interacts with attendees
6:30pm to 8:00pm

Speaker Bio:
Warner Johnston is a communications professional with more than 20 years of experience working with various national and international companies and governments. Beginning his career with the City of New York, he developed and managed successful communications offices, including the NYC Parks Department, the Empire State Development Corporation, and the Association of Chartered Certified Accountants USA. In addition, he has worked with top-tier national and international media throughout his career, both on and off-the-record. His experience includes large-scale campaigns and productions, crisis communications planning and delivery, and organizational development and coaching. Over the years, he has developed internal and external strategies, served as an official spokesperson, and coached founders and line staff alike for multiple non-profit and corporate organizations. Warner is a graduate of NYU with advanced degrees in public administration and psychotherapy. Raised in New York, he splits his time between his native city and San Francisco.