Exploring Practical Uses of AI for Advisory Firms
On Wednesday, March 11, 2026, financial planning professionals gathered at Orinda Country Club for What’s Possible with AI: Enhancing Investment Management and Client Engagement. Hosted by the Financial Planning Association of the East Bay, the program featured Craig Kirkpatrick, Co-Founder of Optimal AdvisorAI, who shared practical insights on how artificial intelligence is beginning to reshape the way advisory firms operate and serve clients.
Moving Beyond AI Hype
Craig opened the session by acknowledging that AI is one of the most talked-about technologies in financial services today, yet many advisors are still determining how it fits into their day-to-day work. Instead of focusing on speculation about the future, the discussion centered on real-world applications that advisors can evaluate and potentially implement today.
He emphasized that the real opportunity with AI lies in thoughtful adoption. Advisors who understand where the technology can support their work, and where it should be approached with caution, will be better positioned to use AI responsibly while maintaining trust and fiduciary standards.
Practical Applications for Advisory Firms
Throughout the presentation, Craig demonstrated how AI tools can support a variety of advisory firm functions. These included assisting with portfolio research, improving operational efficiency, organizing internal knowledge, and enhancing communication with clients.
Rather than replacing advisors, AI can act as a powerful support system that helps professionals process information faster, generate insights, and spend more time focusing on client relationships. Craig also highlighted how AI can assist firms in creating clearer client communications and more personalized engagement.
Balancing Opportunity with Responsibility
A key theme of the session was responsible implementation. Craig discussed the importance of governance, oversight, and ethical considerations when introducing AI tools into an advisory practice. Advisors were encouraged to evaluate data privacy, compliance requirements, and internal policies before integrating AI into their workflows.
By approaching adoption strategically, firms can benefit from the efficiency and analytical support AI offers while continuing to uphold the standards expected in a fiduciary profession.
Photos Courtesy of Jeron Silva / JPSfilmssf
Key Takeaways from the Event
1. AI Is a Tool, Not a Replacement
Artificial intelligence works best when it supports advisors rather than replaces their expertise and judgment.
2. Practical Use Cases Already Exist
Advisory firms are using AI today to assist with research, internal workflows, and client communication.
3. Responsible Adoption Is Essential
Data security, compliance oversight, and internal governance must be part of any AI strategy.
4. Advisors Who Learn Early Gain an Advantage
Firms that understand how to evaluate and apply AI thoughtfully will be better positioned as the technology continues to evolve.
Engaged Discussion and Advisor Perspectives
The event concluded with thoughtful questions and discussion among attendees about how AI might fit into their own practices. Advisors shared perspectives on balancing innovation with responsibility, highlighting the importance of education and experimentation as the industry continues to adapt to new technologies.
We thank Craig Kirkpatrick for sharing his expertise and practical guidance, and we appreciate everyone who joined us for an engaging and forward-looking discussion.
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